David Wakaba | Multi-Skilled Digital Architect

About Me

Multi-skilled digital professional experienced in Digital Marketing, Web & Software Development, Graphic Design, Social Media Management and Content Creation, focused on creating impactful digital solutions and growing brands online.

I combine technology + marketing to build complete digital ecosystems — from websites and custom CRM systems to high-impact marketing campaigns that drive real business results.

1,000%+

TikTok Growth

10+

Websites Built

8+

CRM Systems

50+

Campaigns Run

Core Strengths

Combine technology + marketing to build complete digital solutions

Strong eye for design, branding, and visual storytelling

Turn ideas into working systems, campaigns, and business solutions

Data-driven approach to advertising and audience growth

Manage projects from concept → execution → optimization

What Makes Me Different

Highly self-driven and proactive

Comfortable working independently or leading teams

Strong understanding of digital trends and consumer behavior

Skilled at growing brands organically and through paid campaigns

Automation & workflow digitization expert

Technical Arsenal

Expertise across the entire digital landscape

Digital Marketing

Digital Marketing Strategy Social Media Management Content Creation & Copywriting Paid Advertising (Meta/TikTok Ads) Marketing Analytics & Campaign Optimization Google Business Profile Optimization Content Strategy & Brand Growth

Development

Web Design & Development Software Development (CRM/Management Systems) UI/UX Design SEO (Search Engine Optimization) Automation & Workflow Digitization Responsive & Mobile Optimization

Creative

Graphic Design & Brand Identity Video Editing & Post-Production Content Strategy & Brand Growth Visual Storytelling Promotional Materials Design

Soft Skills

Strong Communication Skills Creativity & Innovation Problem Solving Leadership & Initiative Team Collaboration Adaptability & Fast Learning Time Management Attention to Detail Critical Thinking Client Relationship Management Strategic Planning Project Management Presentation & Storytelling Skills Decision Making Under Pressure

Professional Journey

OCT 2025 — PRESENT

Digital Marketer

Springboard Capital Limited

Developed and executed digital marketing strategies that significantly improved brand visibility and online engagement
Created high-performing digital content, including social media posts, branded graphics, reels, and promotional videos
Managed paid advertising campaigns on Meta Platforms Ads and TikTok Ads, driving reach, engagement, and lead generation
Designed professional marketing materials, including posters, banners, and branded creatives for campaigns
Edited engaging marketing videos tailored for social media growth and conversion
Managed and grew social media platforms through strategic content planning and audience engagement
Increased TikTok following from 700 to 7,900 followers (1,000%+ growth) through consistent content creation, trend-based campaigns, and strategic audience engagement
Monitored campaign analytics and optimized performance to improve ROI and digital impact

MAY 2025 — SEPT 2025

Software Development, Content Creation & Social Media Management

Prohair Transplant Clinic

Designed and developed a custom CRM system to streamline patient registration, appointment scheduling, lead management, consultation tracking, and customer follow-up processes
Built a centralized dashboard for efficient client data management, reporting, and workflow automation, improving operational efficiency
Managed the clinic's social media presence, creating and executing content strategies that improved brand visibility and audience engagement
Produced high-quality digital content, including promotional videos, reels, educational content, and branded social media creatives
Handled video editing and post-production for marketing campaigns, ensuring polished, engaging, and conversion-focused content
Planned, launched, and optimized paid advertising campaigns on Meta Platforms Ads and TikTok Ads to drive leads, bookings, and awareness
Designed marketing graphics, promotional materials, and campaign creatives aligned with the clinic's branding
Combined software development and digital marketing to create a full digital ecosystem supporting both operations and customer acquisition

FEB 2024 — AUG 2024

Digital Marketer

Medprime Training College

Developed and executed digital marketing campaigns to increase brand awareness, student inquiries, and enrollment conversions
Managed the college's social media platforms, creating consistent and engaging content tailored for student recruitment and brand positioning
Produced high-quality content, including posters, reels, promotional videos, testimonials, and educational campaign creatives
Handled video editing and graphic design for digital campaigns, ensuring professional and impactful visual communication
Planned and ran paid advertising campaigns on Meta Platforms Ads and TikTok Ads, optimizing for reach, leads, and admissions inquiries
Created content calendars and implemented strategic posting schedules to maintain audience engagement across multiple platforms
Managed community engagement by responding to inquiries, nurturing leads, and strengthening the institution's online reputation
Developed branding and marketing materials for intakes, course promotions, graduations, and student success campaigns
Monitored analytics and campaign performance to improve content strategy and maximize return on ad spend

FEB 2024 — AUG 2024

Software Development / Web Design

Healthwatch Insurance Agency

Developed an Insurance Management System to streamline client record management, policy tracking, claims processing, and internal workflow operations
Designed and built the company's website, creating a professional digital presence that improved accessibility to company information and services
Set up and optimized the company's Google Business Profile / online presence, improving discoverability on search and maps, and strengthening digital credibility
Assisted in digitizing operations by introducing technology-driven solutions that improved efficiency and record organization
Collaborated with staff to understand operational needs and translated them into practical software solutions
Gained hands-on experience in insurance operations, including policy management, claims processes, customer service workflows, and industry compliance practices
Supported IT-related tasks, troubleshooting, and digital systems maintenance within the organization

FREELANCE (1 Month)

Web Developer

Urban County Enterprises / Jubilee Events Organising Company

Designed and developed responsive, user-friendly websites tailored to business goals and brand identity
Created modern website layouts with strong UI/UX focus, ensuring smooth navigation and excellent user experience across desktop and mobile devices
Developed landing pages and business websites optimized for customer engagement and conversion
Integrated contact forms, booking/request features, and business information sections to improve customer interaction
Improved online brand presence through visually appealing web design and strategic content placement
Collaborated with stakeholders to understand business needs and transform ideas into functional digital platforms
Applied SEO best practices, fast-loading design principles, and mobile optimization to enhance website performance and visibility
Maintained and updated websites to keep content relevant, secure and aligned with evolving business needs

Freelance Impact

Digital Marketing | Software Development | Graphics Design | Content Creation

Rentokil Pest Control

Digital marketing & brand visibility campaigns

Urban County Enterprises

Web development & digital strategy

Encan Mediation

Legal tech solutions & online presence

Avriafrique Tours & Travels

Tourism digital marketing & website

Golden Tours

Travel brand online presence

Twende Curated Tours

Tourism digital solutions

PF Place Assisted Living

USA-based senior care digital solutions

References Available on Demand

Computer Applications

Software & applications I work with daily

Web Development

HTML5, CSS3, JavaScript, Bootstrap, responsive design, UI/UX implementation

Database Management

MySQL, PostgreSQL, MongoDB, database design, query optimization, data modeling

Cloud & Hosting

Netlify, Vercel, AWS, domain management, web hosting configuration, SSL setup

Design Tools

Adobe Photoshop, Adobe Illustrator, Canva, Figma, graphic design, brand identity

Video Editing

Adobe Premiere Pro, Final Cut Pro, CapCut, video editing, post-production, motion graphics

Analytics & Marketing Tools

Google Analytics, Meta Business Suite, TikTok Ads Manager, SEO tools, campaign tracking

Project Management

Jira, Trello, Asana, Monday.com, project planning, task management, agile methodology

CRM & Automation

Custom CRM development, workflow automation, HubSpot, Mailchimp, lead management systems

Academic History

My educational journey and qualifications

Graduated Aug 2024

BBIT – Murang'a University of Technology

Bachelor of Business Information Technology

Computer Applications

2019

KCSE – Ituru High School

Kenya Certificate of Secondary Education

JKUAT Enterprise Services — Computer Packages

2015

KCPE – Jomo Kenyatta Primary

Kenya Certificate of Primary Education

Certifications

CISCO Learning Academy

Certificate in Business Intelligence and Internet of Things

Certificate in Computer Science

Let's Connect

Ready to transform your digital presence? Let's talk.

Phone

+254 740 757 592

Email

wakabadavid93@gmail.com

Location

Nairobi, Kenya

LinkedIn

David Wakaba

Get In Touch